This discussion is aimed at equipping marketers in the A/E/C industry with knowledge and tools to successfully create and cultivate mutually beneficial relationships with communication organizations external to their own companies. Questions will be centered around, but not limited to, best practices for writing and distributing press releases, creative ways to go about developing and maintaining media relationships, and how to be front of mind with members of the media when they are looking for subject matter experts and quotes from thought leaders. 

Program Schedule:

3:30-4:00 P.M. | Registration

4:00-5:00 P.M. | Panel Discussion

5:00-6:00 P.M. | Happy Hour

Moderator & Panelists:

Moderator: Jennifer Lerner, Director of Marketing and Communications, BRR Architecture 

Panelist: Mary King, Reporter, Kansas City Business Journal

Panelist: Brenda Poor, Director of Marketing and Communications, Global Care Force - Brenda spent over 30 years working in news media in the Kansas City market including for KCTV and KMBC. 

Panelist: Mike Achoki, Public Relations & Communications Specialist, Henderson Engineers

Program Sponsor:

*The health and safety of our attendees is greatly important to us. By purchasing a ticket to this event, you are acknowledging that SMPS Kansas City cannot be held liable for any exposure to the COVID-19 virus. If you are not feeling well or showing any symptoms, please stay home. We appreciate your patience as we continue to monitor the evolving environment for gathering together.