Data is vital to a firm’s success, but many firms do not use the data they collect to make decisions. The goal of a data-driven leader is to turn data into information, information into knowledge, knowledge into insight, and insight into competitive advantage. This presentation will help professionals in the AEC industry become strong data-driven leaders who know:

• Data is an asset but only when refined
• How to understand and communicate data as information using it proactively
• A culture of data stewardship ensures policies and standards turn into practice empowering staff to be data-driven
• Every employee - yes, every single team member - has a data role and must take responsibility for the part they play in the firm's data success

This presentation is a must-attend to protect the business asset of data and make certain it is used to increase profitability, effectiveness, and efficiency.

Speaker

Known for her love of data, Courtney Kearney brings her marketing skills and years of experience to the built community she’s loved since childhood. Her captivation with CRM led her to co-write the book CRM or Die: Manage Your Client Relationships or Perish. She is a CRM thought leader frequently presenting at conferences, events, and webinars, she’s a Certified Professional Service Marketer (CPSM), and a regular contributor to industry publications like SMPS’ Marketer. Courtney has served in several leadership roles within SMPS locally, regionally, and nationally. In 2016, she founded CKearney Consulting, a CRM and data management firm that’s captivated by CRM and driven by data. When she’s not working she enjoys spending time with her nurse husband and two amazing daughters. She is the #DataLovingMarketer!

Program Timeline

3:30-3:45 PM | Registration + Networking

3:45-5:15 PM | Program

5:15 PM | Happy Hour 

Program Sponsor

We are seeking Program Sponsors for this event!

Tickets

$45.00 Member Ticket

$65.00 Non-Member Ticket