Work Smarter, Not Harder: AI Tools Every A/E/C Marketer Should Know and Use
February 26, 2026
12:00 PM - 1:00 PM
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Work Smarter, Not Harder: AI Tools Every A/E/C Marketer Should Know and Use
A/E/C marketers are being asked to do more with less time, tighter budgets, and faster deadlines. The firms that are winning right now are not working harder. They are working smarter by using AI to streamline workflows, elevate creativity, and gain a competitive edge.
Join SMPS for this high-impact virtual training led by Chris Kovac, Founder of Kovac.ai and President of the Kansas City AI Club, as he walks you through practical, real-world AI tools and strategies designed specifically for A/E/C marketing professionals. This is not a theory session. You will learn exactly how to use AI to save time, improve quality, and strengthen your firm’s marketing performance.
Whether you support business development, proposals, branding, social media, content strategy, or client communications, this session will show you how to integrate AI into your daily work in ways that are efficient, ethical, and immediately useful.
What You Will Learn
- How to use AI to draft and refine proposals, SOQs, and marketing content faster
- Ways to generate social media, email, and thought leadership content in minutes
- How to improve editing, proofreading, and messaging consistency
- Tools that help with research, ideation, scheduling, and automation
- Best practices for using AI responsibly in the A/E/C industry
- How to turn AI into a productivity partner instead of a replacement tool
Who Should Attend
- Marketing coordinators, managers, and directors
- Business development professionals
- Proposal and pursuit managers
- Firm leaders looking to modernize marketing operations
Why You Should Attend
You will leave with practical tools, real use cases, and a clear action plan you can implement immediately. Instead of spending hours on tasks that can now take minutes, you will gain more time to focus on strategy, creativity, and winning work.
This is your opportunity to future-proof your marketing approach, boost your productivity, and stand out in an increasingly competitive A/E/C market.
Reserve your seat and learn how to work smarter, not harder.
Meet the Speaker: Chris Kovac
Chris is the founder of kovac.ai and co-founder and President of the Kansas City AI Club. His business, Kovac.ai delivers AI enablement across the organization with tailored executive and team training, current-state assessments, AI strategy, and implementation roadmaps. He co-founded the Kansas City AI Club in early 2023, which has grown into one of the largest AI-focused professional communities in the country. Chris has worked with leading brands including 3M, Microsoft, Hallmark, and Sprint, as well as fast-growth challengers. He also serves on UMKC Bloch School’s Business Analytics Advisory Board and Marketing Advisory Council.
Tickets
$30.00 SMPS Member Tickets
$40.00 Non-members of SMPS
$30.00 Other SMPS Chapter Member
