In AEC marketing, the next deadline is always around the corner. Between proposals, competing priorities, last-minute requests, and the constant pressure to remain responsive and creative, burnout can quickly become part of the job, but it doesn’t have to be.

Join SMPS Kansas City for an honest and practical conversation with Christina Hager, Vice President of Fractional Marketing at Crux KC. Christina will share strategies to help marketers better manage their workloads, communicate capacity, establish healthy boundaries, and protect their creativity during high-pressure seasons.

Program Objectives

• Recognize the early signs of burnout.
• Manage competing deadlines and marketing requests.
• Communicate capacity and set realistic expectations.
• Build more sustainable habits without sacrificing performance.

Key Takeaways

Attendees will move beyond simply surviving the next deadline and learn how to build a more sustainable career in AEC marketing. They will have:

• A framework for prioritizing marketing requests.
• Tools for evaluating workload and capacity.
• Language for negotiating deadlines and managing expectations.
• Practical strategies for protecting focus, energy, and creativity.
• An action plan for creating a healthier approach to work.

Move beyond simply surviving the next deadline and learn how to build a more sustainable career in AEC marketing.

About the Speaker

Christina Hager is a marketing executive, strategic advisor, and Vice President of Fractional Marketing at Crux KC, where she helps organizations, including AEC firms and marketers, strengthen their communications, navigate growth, and evolve their brands. An entrepreneur and agency owner, Christina brings expertise in digital strategy, executive communications, thought leadership, and storytelling. She has been recognized by the Kansas City Business Journal as a NextGen Leader and one of Kansas City’s “20 to Know in Marketing & Advertising.” Christina is also a five-year Forbes Communications Council member, former digital marketing professor, and proud Centurions Apex 2023 graduate who currently serves as Alumni Board Chair.

Tickets

$20.00 SMPS Member

$25.00 Non-members of SMPS

$20.00 Other SMPS Chapter Member